Samsung Electronics unveiled some new appliances at its new-product presentation on August 28 at its headquarters in Seoul. Some of the machines being launched include newfangled washing machines and kimchi refrigerators, which boast the ad-buzzwordy “3E” strategy — or emotion, ecology, and energy saving.
Sounds like pretty mundane business, if not for the appearances of Samsung’s three high-profile brand models: actresses Han Ga-in (who has advertised for Samsung’s kimchi refrigerator), Lee Da-hae (in her third year in the spokesperson gig), and Yoon Eun-hye (which explains the reason for her singing the “Salad song” recently).
source: Asia Economy
translations: dramabeans
credits:Asianfanatics.net
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